From January 2012 she was the spokesperson for the jewellery firm 2Jewels and the technology firm Linkdem . In February 2012  posed naked for the cover of the Italian edition of Vanity Fair , causing quite a stir.  In July 2012  Belen posed naked for the cover of the Italian edition   of GQ , photographed by Douglas Kirkland ,  which also aroused much interest. In May 2013 she became a spokesperson (with Gerry Scotti ) for the "marriage"  between Barilla and McDonald's . She then debuted as a stylist  for the clothing line Imperfect with Fabio Castelli . In June 2013 Belén became the spokesperson  for the cruise wear line Bikini Lovers created by fashion blogger Chiara Biasi .  Belén and her sister Cecilia in October 2013  presented the 2013–2014 fashion line of Imperfect as models and stylists.  In December 2013  Belén was the spokesperson  for the Pupi Foundation of Javier Zanetti , and she became the spokesperson (with Stefano De Martino, at that time her first husband) for the virtual application software created by WeChat .